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Website Migration SEO UK
Redesign Without Losing Your Rankings
Migration SEO that protects your traffic through redesigns, replatforms and domain changes: URL mapping, redirect plans, staging checks and post-launch monitoring that catches problems in hours, not months.
The Problem
Migrations Are Where Rankings Go to Die
Every week, businesses launch beautiful new websites and watch their organic traffic fall off a cliff. The causes are depressingly consistent: missing redirects, changed URL structures, lost content, slower templates, or a staging site left indexable.
Agencies and developers focus on design and functionality. SEO is invited to the launch party, if at all. By the time the traffic drop is noticed, the old URLs are gone, the benchmarks weren't taken, and recovery takes months.
Signs Your Migration Is at Risk
- Redesign planned with no SEO involvement yet
- URL structure changing and nobody owns the redirect map
- Content being cut or merged without a traffic review
- New platform or CMS with unknown SEO behaviour
- A past migration lost traffic that never came back
What Our Migration SEO Includes
Every Risk Covered, Before and After Launch
Pre-Migration Benchmarking
Full crawl, ranking and traffic baselines captured before anything changes, so post-launch performance can be judged against reality.
URL Mapping and Redirects
Every valuable URL mapped to its successor. Redirect logic specified, tested on staging, and verified live within hours of launch.
Content Parity Review
Side-by-side comparison of old and new templates to make sure rankings-driving content, headings and internal links survive the redesign.
Technical Pre-Launch Checklist
Staging blocked from indexation, canonicals, sitemaps, robots, schema and site speed all validated before go-live, not after.
Launch-Day Support
We're in the room (virtually) on launch day: DNS and redirect verification, Search Console checks, and instant triage if anything looks wrong.
Post-Launch Monitoring
Daily checks for the first two weeks, weekly for two months: rankings, indexation, traffic and conversions against your benchmarks.
Our Migration Process
Planned, Mapped, Watched
- 1
Early Involvement
We join at the planning stage, before designs are signed off. URL structure and template decisions made early are cheap; after launch they're expensive.
- 2
Benchmark and Map
Baselines captured, URL map built, redirect logic specified and content parity reviewed against the new designs.
- 3
Staging Validation
The staging site crawled and checked like it's live: redirects, canonicals, indexation blocks, speed and schema, all signed off.
- 4
Launch Support
Go-live verification in real time: redirects firing, sitemaps submitted, Search Console monitored, issues triaged immediately.
- 5
Recovery Watch
Eight weeks of monitoring against benchmarks. Normal fluctuation is expected; real problems get caught and fixed fast.
Deliverables
What You Actually Receive
Migration SEO is project work with a start, a launch date and a defined watch period. You always know where you stand.
- Pre-migration benchmark report (crawl, rankings, traffic)
- Complete URL map with redirect specifications
- Content parity review against new templates
- Technical pre-launch checklist, signed off on staging
- Launch-day verification and instant triage
- Eight weeks of post-launch monitoring reports
Is This For You
When to Bring Us In
This Is For You If
- You're redesigning, replatforming or changing domains
- Organic traffic matters to your revenue
- You want benchmarks and a redirect plan before launch
- A past migration lost traffic you want back
This Is Not For You If
- Your site gets negligible organic traffic anyway
- The migration already launched months ago with no benchmarks
- You only want a post-launch "quick check"
Areas We Serve
Migration SEO for Businesses Across the UK
FAQ
Migration SEO Questions, Answered
When should SEO get involved in a migration?
At the planning stage, before designs are signed off. URL structure, templates and content decisions made early are far cheaper to fix than after launch.
What causes traffic loss after a redesign?
Usually broken or missing redirects, changed URL structures, lost content, slower templates, or staging environments accidentally left indexable. Our pre-launch checklist covers all of them.
Can you recover traffic lost in a past migration?
Often, yes, if the damage is diagnosed quickly. We benchmark against pre-migration data, restore what was lost, and fix what the relaunch broke.
Do you work with our web design agency?
Yes, routinely. We act as the SEO authority alongside your designers and developers, with clear specs and sign-off gates.
How long should we monitor after launch?
We monitor daily for two weeks and weekly for two months. Most migrations settle within 4 to 8 weeks if the fundamentals were handled.
What does migration SEO cost?
It depends on site size and complexity. It's scoped as a fixed-price project after we review your current site and migration plans.
Don't Launch and Hope
Talk to us before your redesign starts, and keep every ranking you've earned.